Cinematic perspectives on the ‘war on terror’: The Road to Guantánamo (2006) and activist cinema

نویسنده

  • Bruce Bennett
چکیده

On 14 th March, 2006, The Road to Guantánamo (Whitecross, 1 Winterbottom) became the first film ever to be released simultaneously in cinemas, on broadcast television, on DVD and over the internet for streaming or downloading. This unprecedented adoption of a „day-date‟ release schedule by the film‟s British distributor is a sign that, as a consequence of shifts in film-viewing practices, the cinema screen is no longer the first choice of platform for audiences. Releasing a film in several media formats simultaneously cuts the distribution costs (reducing the number of prints that need to be struck, and reducing the advertising costs, since the film only needs to be marketed once), and makes the distribution of such low-budget films as this £1.45m production viable. Importantly, however, simultaneous distribution allows a film like The Road to Guantánamo to reach a much wider audience on its immediate release than it might otherwise address if it were released only into cinemas in the first instance before being released over several months on satellite or cable, on DVD and video, and then, finally, on free-to-air broadcast TV. It can circulate in the public sphere in a significant and very particular way. On the one hand this „represents the emergence of

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تاریخ انتشار 2010